During Covid 19 we have found that a lot of people have been searching for 360 Virtual Tours and Video Tours in Glasgow.
It’s not surprising given the effect of the lockdown. If potential customers can’t visit your shop, showrooms or premises physically, then enabling them to access your business virtually is the only way to do it.
One thing that often confuses people is the terminology. Some people commonly refer to them as video tours but virtual tours are in fact created using still photographs.
It’s the fact that you are able to look around in 360 degrees that perhaps gives the impression you are looking at a video.
The basic set up involves taking a series of still images which are then stitching together using specialist software to create a 360 degree panorama.
The resulting image looks distorted but when it’s put into the software which creates the virtual tour, it turns it into a sphere. Your viewpoint is essentially on the inside of the sphere, so when you look around you can see in all directions.
One crucial difference between conventional still photography and photography for virtual tours is that with a still image you can exclude things you don’t want to see such as bins or objects lying around simply by keeping them out of the frame.
As a virtual tour can see everything in 360 degrees, you don’t have this possibility. This means we spend a lot of time tidying up before starting a virtual tour.
Another important feature which people might not be aware of is how 360 virtual tours have developed over the past few years. You might still associate them with the simple Google Street View tours but they can be a lot more sophisticated than that.
The virtual tours which we produce now incorporate video, still photographs of products and extra information, turning the tours into a virtual showroom or selling tool for your business. Even after Covid 19, it looks like the online presence of every business is going to become ever more crucial.